White Beauty

Posted in Culture by akacocolopez on July 11, 2008

Hindi Version

At the conclusion of the first episode, a lovelorn Chopra is seen gazing at an advert for a cream that promises to provide a “pinkish white glow” complexion. In case anyone did not get the point, the product is called White Beauty.

“Priyanka is said to be the epitome of dusky beauty and her dusky skin was said to be sexy, yet she became so cheap as to ridicule her own dark skin to make money,” said one of the more printable comments on YouTube.

The cream is produced by Hindustan Unilever Ltd (HUL), the biggest consumer products company in India and a subsidiary of Unilever, based in London and Rotterdam. The company failed to respond to inquiries about the advert.

I Can’t believe they can get away with an ad like this.

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2 Responses

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  1. treehuggerlover said, on July 15, 2008 at 1:11 pm

    That’s beyond belief…really.

    I saw tons of print ads in Beijing for creams that promised white skin. It’s terrible.

    Skin color is such a cultural concept, and these companies are trying to brainwash people so that their products can be sold. Gross.

  2. Kym said, on August 17, 2008 at 7:05 am

    But the thing is…these whitening creams actually work. 🙂

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